A new Emile Bouwman video for Shadow, filmed entirely at the Soulcycle warehouse last winter. Emile and filmer Tom Lammerse had to deal with curfews and lockdown restrictions but but that didn't stop them from stacking clips and jumping over cars. Watch “Transporte Excepcional” now! Read more
The new Shadow riding gear & Shadow clothing is now available in our store and online shop! We're unpacking right so some items are marked as "out of stock" but are actually already available. Read more
Check the new Subrosa clothing & accessoiries here! We're unpacking right so some items are marked as "out of stock" but are actually already available. Read more
New Demolition parts available at Soulcycle! Click here for Demolition tires, pedals, sprockets, grips, rims and more. Read more
The Cult summer softgoods are now available at Soulcycle, click here for the full collection. Read more
Pimp your bike with some oilslick parts! Headsets, topcaps, bar ends, sprockets and more, click here for all the Armour parts. Read more
The new Vans SK8-Hi Pro Shoes with Vans BMX Wafflecup sole construction came in at Soulcycle, check them here! Read more
Lockdowns don't get much better than this! With the help of his dad, Sem Kok managed to build more of his dream setup at home and avoid any bad lockdown vibes. Sit back and enjoy one of the smoothest riders in the game. Read more
New Animal hardware and softgoods in stock, click here to see the full order! Read more
Kink comes through with a new line of softgoods, including beanies, caps, t-shirts, hoodies, jackets and more. Check it here! Read more
These Cinema beanies, hats and t-shirts are now available at Soulcycle! Click here for more details. Read more
Fox came in recently with new fullface helmets and gloves. Click here for more details! Read more