Philosophy

Soulcycle is a BMX store and brand that was established in 1999 in Amsterdam, Netherlands. From its humble beginnings as a small shop, Soulcycle has evolved into a highly respected brand within the BMX community, renowned for its quality products and unwavering support for local riders and events.

Soulcycle offers an extensive selection of BMX bikes, frames, parts, and accessories from the industry's leading brands. Additionally, we sponsor local and international riders, organize BMX events and competitions, and actively support various BMX-related initiatives.

At Soulcycle, we embrace BMX as a lifestyle, not just a sport. Our philosophy is rooted in providing exceptional products and services to champion the BMX culture and community.